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The future in focus

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Investing and building today for where consumers are headed

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“We see a future where consumers expect all products to deliver meaningful experiences that are personalized, diverse, and value-based. The thoughtful integration of hardware, software, and services will shape the future of consumers, industries, and technologies.”
David Eun Chief Innovation Officer at Samsung Electronics & President of Samsung Next

We foresee a future where emerging technology, shifting demographics, and evolving social trends drive new consumer behaviors. We believe these themes will shape the most promising business opportunities.

An empowered consumer

Consumers are more knowledgeable and informed than ever, and seek out companies and products that align with their values.

A more diverse and fragmented market

Brands must adapt to create more targeted and personalized experiences that address changing demographics and customer needs.

Demand for technology users can trust

Technology companies have a responsibility to build experiences that create a more purposeful future for all consumers.

Focus Areas

While we work with founders opportunistically, our investments are focused on four areas with the greatest potential to create meaningful impact and bring these themes to life.

Learn how we work with founders
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Artificial intelligence

The next generation of artificial intelligence will push the boundaries of deep learning, quantum computing, and human-computer interfaces.

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Media tech

Media is evolving to power immersive, social, and hyper-personalized experiences through gaming, synthetic media, and mixed reality.

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Digital health

Wearables, sensors, and wellness data are combining to deliver better health outcomes with more convenience and lower cost.

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Edge computing

Edge computing will enable billions of devices to make compute, security, networking, and storage more efficient.

Recent Insights

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Consumer trends
Accelerating mobile payment adoption with Samsung Pay
Samsung Next Team Ryan Lawler 2020 09 13 203930
Ryan Lawler2 min read
blog-Simplifying the connected home with SmartThings
Consumer trends
Simplifying the connected home with SmartThings
Samsung Next Team Ryan Lawler 2020 09 13 203930
Ryan Lawler5 min read
Samsung Next Case Study Whisk 01
Consumer trends
Streamlining recipe discovery and meal planning with Whisk
Samsung Next Team Ryan Lawler 2020 09 13 203930
Ryan Lawler4 min read
Blog-CTADrone

Samsung Next Dispatch

Learn about the team's perspectives on emerging technology, shifting demographics, and evolving social trends on our company blog.
Read our latest insights