Why we invested in BRIA, a responsible visual AI generation and augmentation platform for enterprises
In the rapidly evolving landscape of artificial intelligence, the emergence of generative AI technologies has been nothing short of revolutionary. However, this meteoric rise has not been without its challenges, particularly in the realms of intellectual property (IP) and data security. Amidst this backdrop, our latest investment in BRIA represents a step towards fostering a more secure, responsible, and innovative future for generative AI applications.
BRIA offers an AI generation and augmentation platform tailored for enterprises that demand high standards of IP and data security compliance. This is not just any AI solution; it’s a holistic white-label platform designed to run both on devices and in private clouds, ensuring flexibility and scalability for enterprise needs. From source code and models weights available, simple API integrations to full platform incorporations, BRIA addresses the complex demands of modern businesses with ease.
At the core of BRIA’s offering is a unique attribution model, powered by the largest multi-source licensed visual dataset in the industry—close to 1 billion images. This proprietary technology not only facilitates a value-based revenue-sharing model with image creators but also significantly mitigates copyright and legal risks that have become increasingly prevalent in the generative AI space.
The generative AI sector has been marred by lawsuits and concerns over IP infringements, primarily due to the reliance on unattributed image repositories. BRIA’s solution stands in contrast to this approach by integrating 100% licensed IP through partnerships with major image aggregators like Getty, Alamy, SuperStock and Envato. This ensures compliance and security and also offers a revolutionary revenue sharing model that rewards the original content creators.
BRIA’s leadership, spearheaded by CEO Yair Adato and CRO Assa Eldar, brings a wealth of expertise to the table. Adato has 20 years in machine learning and computer vision, and Eldar has a significant background in sales and business development.
We joined BRIA’s $24 million Series A funding round jointly alongside GFT Ventures, Intel Capital, and Entrée Capital, among others, and look forward to seeing the team’s efforts in text-to-image facilities, and enhance its platform as they aim to create a sustainable technology that benefits data owners, artists, and AI users alike.
Avigail Levine is an investor at Samsung Next. Samsung Next’s investment strategy is limited to its own views and does not reflect the vision or strategy of any other Samsung business unit, including, but not limited to, Samsung Electronics.